Mastery-level programs that build the future-ready capabilities experienced account leaders need to engage executives, earn advocacy and accelerate impact.
Each Elevator targets a capability that separates good account managers from strategic account leaders. Run them individually, or combine them into an integrated journey that builds on the Account Management Accelerator™.
Move from transactional, product-driven interactions to insight-led, outcome-focused dialogue with the stakeholders who shape decisions.
Build the strategic thinking capabilities to make better decisions, prioritize effectively, mitigate risk and help customers shape sustainable advantage.
Develop executive presence to earn trust, then co-create customer narratives that transform understanding, build advocacy and mobilize action.
Pair Strategic Thinking with Executive Storytelling, which includes Executive Presence, for one integrated journey. Account leaders learn to think like an executive, show up with distinctive presence, communicate with influence and lead with impact.
Think like an executive. Build the strategic thinking capabilities to make better decisions, prioritize effectively, mitigate risk and shape sustainable advantage.
Executives are navigating competing priorities, constrained resources and constant change. They have little time for partners who arrive with product messages and wait to be told what matters.
Account leaders who earn a seat at the table move beyond “tell me what to say.” They think on their feet, frame options and lead higher-value conversations.
Strategic thinking is creative, iterative and non-linear. Participants apply the disciplines selectively, as the challenge demands, not as prescribed steps.
Imagine the future the organization is trying to create and what meaningful success looks like.
Change perspectives to uncover what matters, what is changing and what others may not yet see.
Explore genuinely different pathways the organization could take toward its desired future.
Understand who could accelerate or constrain progress, and why.
Establish the strategic direction and make deliberate choices about what will enable and support it.
Clarify the impact the choices could create and how the organization can embed and sustain success.
Explore, reflect on and benchmark your strategic thinking mindset and skill set.
Step into the role of strategic partner to a customer executive team facing complex, real-world challenges.
Work in small groups to apply the six disciplines through a series of executive briefings.
Bring forward strategic recommendations and direction for sustained customer impact.
Structures thinking from vision to a clear strategic recommendation.
Guiding questions and proven frameworks for each discipline.
Facilitator and peer feedback on the quality of strategic thinking.
Show up with executive presence, then co-create shared narratives that transform understanding, strengthen alignment, build advocacy and mobilize action. Executive Presence is part of this program.
Executives don’t have time to decode complexity. Data, slides and product messages rarely earn attention on their own, and they are almost never retold.
In strategic account management, the most powerful story is one the customer helps create, believes in, and can retell and act on without you in the room.
Executive Presence is the foundation of Executive Storytelling. It sits at the intersection of three dimensions, and impact multiplies when all three are aligned. About 3 hours live, with 30 minutes of pre-work and a self-assessment.
Values, beliefs, mindset and purpose.
Clarity, confidence, curiosity, connection and credibility.
Read the room, adapt to context, align with their priorities and choose the right moment.
Creates alignment and momentum by making complex ideas relevant, simple, concise and actionable.
Builds confidence during uncertainty by remaining calm, composed and decisive under pressure.
Generates insight and trust by helping executives think more deeply and strategically about their business.
Establishes trusted relationships through empathy, relevance and connecting people, ideas and opportunities.
Earns influence because advice is evidence-based, well-founded, relevant and consistently delivered.
About 4 hours live, with 60 minutes of pre-work. Built on the Hero’s Journey archetype and the four Cs of executive storymaking: Construct, Content, Communication and Co-Creation.
Start with what matters to the customer: their headwinds, tailwinds, priorities and desired outcomes.
Make the complex simple, not simplistic. Get to the point and speak their language.
Connect emotion with evidence and a credible path to impact.
Tie the story to outcomes meaningfully better than today’s reality or credible alternatives.
Use fresh insight, vivid imagery and contrast so the story is memorable and easy to retell.
Shape the story with customers and partners. When they help create it, they own it and carry it forward.
Presence self-assessment and pre-work to benchmark how you show up and explore what makes executive stories resonate.
Work-out labs with challenging scenarios that build the muscles behind your signature executive presence.
Develop a story for a real, high-impact customer opportunity using the Storymaking Canvas and Playbook.
Deliver your story in five minutes or less and receive structured feedback and coaching.
Benchmarks your presence and identifies the muscles to build.
Future worth creating, headwinds and tailwinds, guiding choices and capabilities, and the path to impact.
Questions that shape purpose, construct, content, communication and co-creation.
We configure each program to your organization's strategy, accounts and priorities. Let's talk about where your account leaders need to go next.