James is a recognized thought leader in strategic account management and impact co-creation, helping organizations transform how they engage customers and accelerate business growth. With leadership experience across Africa, Asia, Europe, and the U.S., he integrates real-world commercial experience with research-based frameworks from his doctorate in Business-to-Business Value Co-Creation. James advises market-leading global life sciences and B2B organizations on go-to-market strategy, customer engagement, and learning transformation—empowering teams to think strategically, act with purpose, and deliver sustained, measurable impact.