5. What is the Account Management Accelerator (AMA) program?
The
Account Management Accelerator™ is FRA’s flagship digital learning program that helps experienced account managers elevate their strategic impact.
It teaches modern account management — how to engage, co-create, and deliver measurable outcomes for customers and your company.
The AMA journey includes:
- Self-paced digital learning modules
- AI-powered feedback and coaching
- Manager and peer interaction (“Office Hours”)
- Applied tools and frameworks such as the 5-Ps Discovery™, Impact Pulse™, and Stakeholder Ecosystem Scan™