Account Management Accelerator
The Challenge
The world of B2B selling has changed:
  • Buying decisions are more complex, decentralized, and data-driven.
  • Customers are under pressure to prove outcomes, not just reduce costs.
  • AI and digital channels have automated traditional sales, making human engagement more critical and more strategic than ever.
To thrive in this new landscape, account managers must think beyond deals and focus on how customers realize value.
Account Management Accelerator™
... is a modern, digital-first, AI-amplified learning experience that transforms how account managers understand, engage, and grow with their customers.
It equips professionals with the mindset, skills, and tools to:
  • Uncover deeper customer insights and strategic priorities
  • Engage the full stakeholder ecosystem
  • Co-create solutions that drive measurable impact
  • Align cross-functional teams and resources
  • Accelerate and sustain customer and company growth
  • Who It’s For?
    • Strategic and Key Account Managers
    • Account Leaders and Team Leads
    • B2B Sales and Marketing Professionals
    • Learning & Development or Commercial Excellence Leaders
    Whether you’re building individual capability or scaling an enterprise-wide learning journey, AMA adapts to your goals and infrastructure.
  • Program Format
    Duration: Flexible, typically 4–6 weeks (self-paced / blended)
    Format Options:
    • Digital (self-directed, on-demand)
    • Blended (digital + virtual or live facilitator sessions)
    • Enterprise-customized (co-branded, integrated into corporate LMS)
    Includes:
    • 6 Core Modules
    • Account Management Toolkit
    • Digital Tools & Worksheets
    • AI Accelerator Coach™ Access
    • Peer & Manager Coaching Guides
    • Optional Live Office Hours
  • What to Expect
    The AMA journey follows a structured, practical progression that mirrors the customer journey, helping account managers move from insight to impact:
    • Think strategically — understand customer purpose, pressures, and priorities that shape decisions.
    • Engage effectively — identify and influence the right stakeholders across the customer ecosystem.
    • Co-create impact — connect insights to solutions that drive measurable customer and business impact.
    • Collaborate across teams — align internal resources and functions around shared account goals.
    Every participant leaves with a practical toolkit, a stronger mindset, and the ability to accelerate customer impact.
Learn. Apply. Collaborate. Impact.
The world of B2B growth has changed; customers expect more than products or services.
They expect partnership, collaboration, and measurable impact.

The Account Management Accelerator™ (AMA) equips account managers and sales professionals to thrive in this new world, leveraging modern digital-first learning, AI-enabled coaching, and practical frameworks proven to deliver impact for your top customers.
Account Management Accelerator Overview
Overview + Introduction to the Account Management Accelerator program
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